Bright summer days are great for trips to the beach, sitting around a pool, or casting a line into your favorite stream. But when it comes to outdoor portraiture, well, not so much.

Across the country and around the world, professional photographers are showing their true colors and announcing their status by using the .photography top level domain extension. You can join them. But first, let them tell you in their own words how .photography boldly announces what they do, boosts SEO and helps them solidify their brand.