Qatar Airways marked its participation at the Arabian Travel Market (ATM) 2026 in Dubai, United Arab Emirates, with a showcase of its latest advancements in premium travel and digital innovations. Visitors of Qatar Airways’ immersive pavilion were offered a closer look at how the airline is evolving the customer experience across every stage of their journey.
Through a series of interactive screens highlighting the emerging technologies shaping travellers’ experiences, ATM attendees discovered and engaged with the airline’s digital and loyalty experiences, including ‘Q Search’, ‘Infinite Awards’, as well Qatar Airways’ first-ever digital destination, ‘QVerse Island’ in Fortnite.
It may only be September, but The White Company’s Christmas shop is officially open – and believe us, it’s worth shopping now as these stylish pieces are prone to selling out.
As a result of this, the brand’s Scandi-style designs frequently sell out fast – meaning our best advice when it comes to The White Company Christmas shop is to shop as early as you can.
Sara Hesikova, Ideal Home’s Room Decor Editor, spends a lot of time hunting down the best Christmas shopping deals, and these are The White Company buys she has her eyes on.
‘There are some smaller pieces of Christmas decor that look amazing and will surely enjoy a lot of popularity – pretty tree skirts are set to be a big Christmas decor trend this year, and this velvet tree skirt is so chic,’ she says.
‘If you want your Christmas foliage to last for years to come, you can invest in The White Company’s luxury designs like the pre-lit frosted branch, which would be my top pick and was one of the brand’s bestsellers last year. And don’t forget Christmas lights – The White Company makes some really beautiful ones, like this glitter pre-lit garland.’
So without further ado, here are my top picks from The White Company Christmas shop.
The White Company
7.5ft Pre Lit Grand Spruce Christmas Tree
This tree always sells fast and it’s easy to see why. Its high-quality foliage and stunning LED lights make it perfectly festive.
The White Company
180cm Glitter Pre-Lit Garland
This garland is beautiful and perfect for adding the finishing touches to your Christmas table.
The White Company
Pre-Lit Wreath – 60cm
I have a hard time believing this gorgeous wreath isn’t real! It also has glowing LED lights and an on-trend chocolate bow.
The White Company
Glass Drop Decorations – Set of 6
These delicate glass ornaments are so chic. Plus, their velvet ribbon shows extra attenntion to detail.
The White Company
Pre-Lit Frosted Branch
Add this statment branch to your favourite vase for an instant festive hit.
The White Company
Beaded Candy Cane Toppers – Set of 6
These stylish bead candy canes will look incredibly on your tree or as a way to wow your guests as a present topper.
It way seem a little early, but trust us – ’tis the season to score a the best decor before it sells out.
You’re probably thinking that it’s too early for buying a Christmas tree – but I’m telling you right now is actually the best time to snap up the most popular Christmas trees that sell out by mid October year after year. One of such bestselling Christmas tree designs is the John Lewis Cotswold potted pre-lit Christmas tree.
John Lewis just brought back the Cotswold, one of its best artificial Christmas trees, and it’s now available to shop online – and later this month when the retailer opens its physical Christmas shop, you’ll be able to buy it in store, too.
John Lewis
Cotswold Potted Pre-lit Christmas Tree, 7ft
The price point is on the high-end side but considering the quality and the very realistic look of the tree, the tree delivers.
The £580 Cotswold tree is our top-rated artificial Christmas tree which every year earns the top spot of the best overall Christmas tree in our buying guide. It’s the most realistic-looking tree I’ve ever come across, it comes pre-lit for ease (so you don’t have to buy or add any more Christmas lights) and instead of an ugly metal stand which you’ll need to cover with a tree skirt or presents, it comes potted which looks so much more elevated.
(Image credit: John Lewis)
The only downside of this tree is that it sells out early. It’s the retailer’s bestselling design for a few years running and it’s only available in one size – 7ft which makes the stock more limited compared to some of the other Christmas tree styles.
After the Cotswold tree initially sold out last year, there was a limited surprise second drop later in November. But this is not something I’d count on – so if this is the style of tree that you’re after, snap one up while there’s enough stock available.
If you’re after a more budget-friendly Christmas tree idea, the Brunswick is the best value for money tree in our guide.
John Lewis
Indoor/Outdoor Pre-lit Twig Tree, 6ft
Alternative Christmas tree ideas are growing in popularity with each year. If you’re after something a little more pared-back and Scandi-inspired, this tree would be my top pick.
John Lewis
St. Petersburg Pre-lit Christmas Tree, 7ft
The St. Petersburg Christmas tree from John Lewis is one of the most luxurious-looking, fullest and bushiest trees available. So if that’s your vibe, this is the tree for you.
So no, it’s not too early to buy a Christmas tree! Not if you want to get your hands on the best one there is – in this case, the early bird catches the worm.
When it comes to finding stylish dish racks, many options leave a lot to be desired. Practicality certainly comes first with this kitchen essential, but when it’s on show all of the time, it needs to be aesthetically pleasing too.
This brass Dunelm dish drainer combines all of the best things – style, affordability, and a clever space-saving design that makes for an efficient kitchen.
Brass is a kitchen trend that certainly isn’t going anywhere in 2027, and if anything, it’s showing up more and more in practical pieces of kitchenware. Here’s why you should consider the trend with this chic dish drainer.
Dunelm
Two Tier Brass Dish Drainer
Two-tier dish drainers can become eyesores in your kitchen, but this sleek brass style with antique-inspired handles makes a design feature out of a practical purchase.
While kitchens need to be practical, finding beautiful versions of everyday necessities will make your kitchen feel carefully curated in every corner.
Dish drainers, or dish racks, are one of the trickier pieces of kitchenware to find a pretty alternative for. Many are stainless steel or plastic, and while functional, result in eyesores directly on view next to your sink.
Matching the metal finishes in your kitchen is a small and simple tweak that has a big impact. If brass is your chosen hardware finish, opting for kitchenware with brass touches such as pots, pans, and utensils, will pull the whole look together.
(Image credit: Adam Carter)
Dunelm’s two-tier brass dish drainer is unlike any other style that I’ve seen. It’s a soft, antique brass finish so rather than a shiny gold look, it has a lived-in feel.
This specific shade is a big kitchen trend that is here to stay. ‘Brass brings warmth and a subtle sense of luxury to a kitchen, and it works beautifully with the softer, more earthy colour palettes we expect to see becoming increasingly popular. It’s a relatively small detail, but it can have a big impact on the finished scheme,’ explains Sam Harris, senior design consultant for Ashford Kitchens & Interiors.
(Image credit: Future PLC/ Rachael Smith)
The two-tier style of this dish rack is destined for small kitchen ideas. It doubles the amount of dishes you can stack without increasing the width, which is especially useful if you don’t have a dishwasher.
Even if you are lucky enough to have a dishwasher, having a spacious dish rack is essential when hosting, as glassware and larger pieces of kitchenware can quickly stack up.
For just £26 for this larger style, you can’t go wrong. It will be the perfect antique-inspired addition to any country kitchen.
Shop more brass dish drainers
Next
Antique Gold Brass Hertford Single Tier Dish Drainer
The wooden handle of this brass dish drainer will be ideal for those with deep wood tones throughout their kitchen, to tie the look together.
Graham & Green
Tall Gold Dish Rack
This dish rack has a brighter, shiny gold tone for a more glamorous touch to a sink area.
Next
Antique Gold Hertford 2 Tier Dish Drainer
The two-tier version of the brass dish rack from Next has a clever cutlery basket for optimal organisation.
September is the perfect time to reorganise your cooking space. These small kitchen storage ideas will help you declutter for the new season.
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