Ras Al Khaimah Tourism Development Authority Launches ‘Not a Vacation…Our Vacation’

Ras Al Khaimah Tourism Development Authority (RAKTDA) has unveiled its latest destination marketing film, ‘Not a Vacation…Our Vacation’ – a bold and witty take on what makes the emirate a holiday destination unlike any other.

Produced by Goldmine, directed by renowned filmmaker Mark Middlewick and brought to life with creative direction from Impact BBDO, the film offers a fresh perspective on the UAE’s northernmost emirate. Breaking away from conventional travel narratives, it redefines Ras Al Khaimah as a place where curiosity sparks unexpected discoveries, and every experience feels refreshingly different.