Saudi Arabia unveils TOURISE, a new global tourism platform

TOURISE is the first global platform designed to unite visionary leaders from both the public and private sectors across the tourism, technology, investment, and sustainability ecosystems. Anchored by a high-level advisory board of global industry figures, TOURISE aims to unlock unprecedented deal flow and high-value investment opportunities poised to reset the tourism landscape. The platform will also feature the TOURISE Awards, a program recognizing best-in-class destinations that deliver purposeful, unforgettable travel experiences aligned with the evolving expectations of today’s travelers. The inaugural, invite-only TOURISE Summit will be held in Riyadh from 11–13 November 2025, serving as the launchpad for a year-round platform that will redefine how the world travels, connects, and grows.