Saudi showcases Unreal calendar and iconic destinations at WTM
Saudi made a strong impression on the opening day of World Travel Market (WTM) 2025, as the Saudi Tourism Authority (STA) and its 71 partners unveiled the spectacular “Saudi Land” pavilion, presenting the scale and ambition of its tourism sector. Following a record-breaking year welcoming almost 116 million visitors and generating $75 billion in tourism spend, STA arrived at WTM ready to deepen global partnerships and unlock new opportunities for collaboration and growth.
