Sustainability in Travel: A Call to Action for 2025

As 2024 draws to a close, the travel industry finds itself at a crossroads. The last year has seen both recovery and growth, with tourism and hospitality sectors bouncing back after years of global uncertainty. Yet, as we step into 2025, there is an undeniable truth we must confront: the future of travel cannot simply be about moving forward—it must be about moving forward sustainably.