Sarawak Tourism Board (STB) is preparing to return to World Travel Market (WTM) London, taking place from 3–5 November 2026 at ExCeL London, with a refreshed destination identity, exciting new tourism experiences and a renewed focus on strengthening partnerships with the UK travel industry.
Under its newly launched tagline, ‘Sarawak: Gateway to Borneo’, Malaysia’s largest state is positioning itself as the natural starting point for exploring the island of Borneo, bringing together extraordinary biodiversity, UNESCO-recognised heritage, indigenous cultures and authentic community-led tourism experiences.
