Vanguard, one of our favorite photo accessory manufacturers, has a slug of new stuff you should know about. Why do we favor Vanguard? In addition to their impeccable high quality, Vanguard creates and supervises the concept, design, manufacturing, distribution, marketing and sales of every product they sell—unlike many other camera gear wholesalers. This means the price you pay at your local photo retailer or when you order directly from Vanguard tends to be below market—saving you money and delivering greater value. And we’re all in when it comes to getting more for your money.

We’ve zeroed in on just a few of the many new products from Vanguard, an assortment we believe you will enjoy, but there are several more you’ll find here.

Veo City Crossbody & Tech Pack Bags
There are nine (9) new Vanguard Veo City Tech Packs and seven (7) new Veo City Crossbody Bags when you consider all models and color variations. You can browse the full collection here; meanwhile, we’re calling out two examples we really like.

Veo City TP28 NV (Navy) Tech Pack
Perfect for stowing the various small accessories that Content Creators typically carry, the Veo City TP28 Tech Pack is a compact (4-Liter) catch-all bag that features a durable internal frame and a water-resistant exterior.  The pockets inside stretch to accommodate gadgets of different dimensions and the internal dividers afford easy customization. It holds a tablet up to 8.3 inches and includes a strap for carrying a small tripod.

External Dimensions:  11.75 x 4.75 x 7.6 inches
Internal Dimensions:  11.0 x 3.4 x 6.75 inches
Weight: 1.5 pounds

The Veo City TP28 Tech Pack can be ordered directly from Vanguard for $89. Alternatively, visit the Vanguard Store on Amazon. If you’re lucky enough to have a local photo store that’s an Authorized Vanguard Dealer, please shop there. Here’s the Dealer Locator.

Veo City CB29 GR (Green) Crossbody Camera Bag
Spacious (6-Liter) but very comfortable, the water-resistant Veo City CB29 GR Crossbody Camera Bag is built around a tough internal frame and provides an expanding handle and removable shoulder strap for easy portability. It can stow a tablet up to 8.3 inches and a mirrorless or small-size DSLR camera and 2 lenses (up to 24-70mm f/2.8) plus accessories. It also features a strap for attaching a small tripod.

External Dimensions:  12.25 x 5.4 x 8.5 inches
Internal Dimensions:  10.25-11.4 x 3.9-4.5 x 7.9 inches
Weight: 1.8 pounds

The Veo City CB29 GR Crossbody Camera Bag is available now directly from Vanguard for $99 or visit the Vanguard Store on Amazon.

Alta Pro 3V Video Tripods
All told, there 6 models in the Alta Pro 3V Video Tripod lineup, with prices ranging from $369 to $549 depending on style and material (i.e., carbon fiber or aluminum alloy) construction. You can find the entire assortment here.

Alta Pro 3VRL 303AV20 Professional Video Tripod with Pan Head
Equipped with a pair of telescoping handles, the aluminum alloy Alta Pro 3VRL 303AV20 Video Tripod includes the Veo PV-20 Ball Head and QS-67 quick release attachment plate. It offers spiked feet for uneven or rocky terrain and can handle a load up to 13.2 pounds.

Extended Height: 71 inches
Folded Height: 33.9 inches
Minimum Working Height: 11.1 inches
Leg Diameter: 30mm
Number of Leg Sections: 3
Leg Material: Aluminum Alloy
Maximum Load Weight: 13.2 pounds
Weight : 8 pounds

The standard warranty is 6 years but extends to 10 years when the product is registered within 30 days of purchase. Alta Pro 3VRL 303AV20 Professional Video Tripod with Pan Head can be ordered now and is  priced at $429 or visit the Vanguard Store on Amazon.

Vanguard Veo 3+ 303CBS Carbon Fiber Tripod with Dual-Axis Ball Head
Vanguard’s top of the line all-in-one tripod/ball head kit is now available with beefy 30mm diameter legs and includes their MA-1 mount to attach an additional head, lighting, monitor, etc. Also included, the Vanguard Veo BH-250S Dual-Axis Ball Head and QS-62v3 Quick Shoe. You can catch the YouTube demonstration video here.

Extended Height: 69.8 inches
Folded Height: 31.1 inches
Minimum Working Height: 8.5 inches
Leg Diameter: 30mm
Number of Leg Sections: 3
Leg Material: Carbon Fiber
Maximum Load Weight: 55 pounds
Weight : 5.7 pounds

The standard warranty is 5 years but extends to 10 years when the product is registered within 3 months of purchase. The Vanguard Veo 3+ 303CBS Carbon Fiber Tripod with Dual-Axis Ball Head is priced at $499 and can be ordered today directly from Vanguard. Also, you can visit the Vanguard Store on Amazon. If you’re fortunate and have a local camera shop that’s an Authorized Vanguard Dealer, please shop there first. Here’s the Dealer Locator.

Who is Vanguard?
Founded more than 35 years ago in 1986, Vanguard is a woman-owned family business that conscientiously plans and controls every step in the lifecycle of the products they sell. They have more than 1,000 employees and zero profit-grabbing middlemen. There are no third-party factories, development or design firms, or other outsourcing of any kind in the process.

In addition to photo gear like camera bags, photo backpacks and tripods, they also produce a popular and successful line of sporting optics, including some binoculars that are at the top of every value-for-price analysis.

To view the full lineup of Vanguard photo and sporting products, visit the Vanguard Store on Amazon or go to vanguardworld.com.

—Jon Sienkiewicz

(As an Amazon Associate, Shutterbug earns from qualifying purchases linked in this story.)

According to one of our trusted pros the new Select Object feature in Lightroom “is a powerful and amazing way to create refined selection masks” and it’s a straightforward technique that everyone should understand. By watching the nine-minute tutorial below you’ll know exactly how it works.

Instructor John Pederson is a full-time pro, workshop leader and author based in the Pacific Northwest. He explains his work like this: “I strive to create images that speak with emotion and tell compelling stories to the viewer,” and the videos he posts are designed to help you do the same.

This episode takes a somewhat different approach to masking than other’s we shared in the past, by demonstrating how to add or subtract objects during the process.

As you may know, Adobe recently pushed out some big improvements to Lightroom’s masking capabilities that make selections in the sky, background, and foreground easier and more effective than ever. But according to Pedersen there’s an amazing and oft-ignored tool, which is the topic of today’s lesson.

This simple and easy-to-use feature is called Objects and is an option within Lightroom’s Mask menu. Pedersen’s demonstration image is a beautiful location he photographed at Sparks Lake on  calm day in central Oregon, with glass-like water and imposing mountains in the background. The problem is smoky haze hanging over the peaks that resulted from wildfires in the area.

Pedersen jumps into Lightroom and creates a mask over the sky to adjust exposure. His next objective is to select the mountains to minimize haze in this area too, but conventional methods don’t work to his satisfaction. His trick solves the problem and works like this: After choosing the new Object option his cursor turns into a selection circle that can be made larger or smaller by using bracket keys on the keyboard. Then he simply paints over the mountains and adjacent trees to get exactly the mask he needs.

Now it’s a very simple matter to add Dehaze to this area without affecting the rest of the image.

He notes that when using the Dehaze slider to fix smoking conditions, a slightly blue cast often occurs. So he adds back a bit of yellow to restore the natural colors. He also drops the blacks, adds a bit of contrast, and now the image is significantly clearer and truly looks outstanding.

Pedersen demonstrates several more ways to this powerful feature for other editing tasks, and we encourage you to add it to your Lightroom bag of tricks. Be sure to take a look at Pedersen’s YouTube channel where you’ll find many more tips and tricks.

We also suggest that you watch an earlier tutorial we posted from another accomplished pro, explaining how to use Lightroom to “shape light” for outdoor photographs that really POP!   

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The Psychology of Real Estate Photography: How Visuals Influence Buyer Perception

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  August 18, 2023
  
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  3:52 pm
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Imagine this scenario: you’re searching for a new home online, scrolling through numerous listings, and suddenly, a particular property catches your eye. What made you stop and take a closer look? The answer is simple—photographs. Real estate photography plays a pivotal role in how potential buyers perceive properties. But how exactly does this happen? How does real estate photography influence buyer perception? Let’s dive into the fascinating world of real estate photography and psychology with Sharp Frame Media.

1. First Impressions Matter: The Impact of High-Quality Images

High-quality images create a positive first impression. They immediately tell the viewer that the property is well-maintained and that the seller values quality. Poor-quality images, on the other hand, can make a property seem less appealing, regardless of its actual condition.

At Sharp Frame Media, we know how crucial that first impression is. Our team of professional photographers captures high-resolution images that present your property in its best light, creating a strong, positive first impression on potential buyers.

2. Emotion: Tapping into the Buyer’s Heart

Buying a property is as much an emotional decision as it is a practical one. A potential buyer doesn’t just see walls and furniture—they envision their future in that space. The right images can evoke emotions of comfort, security, and belonging, making the property more appealing.

Our photographers at Sharp Frame Media, are skilled at capturing not just the physical features of your property, but also the emotion it embodies. We create compelling visuals that allow buyers to envision a home, not just a house.

3. Perspective: Making Spaces Look Their Best

The angle and perspective used in real estate photography can significantly influence how a buyer perceives the size and layout of a property. Wide-angle lenses can make rooms appear more spacious, while the right angles can highlight the property’s best features.

Our team utilizes professional equipment and techniques to capture your property from its most flattering angles, making spaces appear inviting and spacious, and thereby enticing potential buyers.

4. Lighting: Setting the Mood

Lighting plays a crucial role in real estate photography. Bright, well-lit images create an atmosphere of warmth and welcome, while darker images can make a property seem cozy and intimate.

At Sharp Frame Media, we understand the psychological impact of lighting. We use both natural and artificial lighting techniques to set the right mood, enhancing the property’s appeal and capturing it in the best possible light. 

5. Detail Shots: Highlighting What Makes a Property Unique

Detail shots—images that focus on specific features of a property—can pique a buyer’s interest and show what makes a property unique. Whether it’s a beautiful fireplace, a luxurious bathroom, or a stunning view, these features can significantly influence a buyer’s perception.

Our photographers are experts at identifying and highlighting these unique features, capturing detail shots that make your property stand out in a sea of listings.

The psychology behind real estate photography goes beyond capturing images of a property. It’s about presenting a lifestyle, evoking emotion, and making potential buyers fall in love with a property before they even set foot inside.

At Sharp Frame Media, we harness the power of psychology in our real estate photography, creating visuals that positively influence buyer perception and help sell your property faster. Visit us at www.sharpframemedia.com to learn more about our services and how we can help you make a lasting impression.

Here are other related topics that might interest you:

How Real Estate Agents Succeed With Stunning Visuals

Virtual Vs Real Twilight: The Pros And Cons

Get The Most From Your Free Property Website

See more… 

Sharp Frame Media is a 5-star rated real estate media company servicing Dallas-Fort Worth, San Antonio, and Austin, Texas. Founded in 2017 on values of craftsmanship, service, and partnership. Our #1 priority is customer satisfaction. 

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The post The Psychology of Real Estate Photography: How Visuals Influence Buyer Perception appeared first on Real Estate Photography in Dallas-Fort Worth.