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Optimizing Your Commercial Videos for SEO Success

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  July 27, 2023
  
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  5:18 pm
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  Uncategorized
  

In today’s digital marketing landscape, producing engaging, high-quality videos isn’t enough. For your commercial videos to truly shine, they need to be seen. Enter SEO (Search Engine Optimization), the digital marketing strategy that ensures your videos get the visibility they deserve. Here, we explore how you can optimize your commercial videos for SEO success with Sharp Frame Media in the DFW area.

1. Captivating Titles and Descriptions

Your video’s title and description aren’t just for grabbing viewers’ attention—they also play a crucial role in SEO. These two elements should accurately represent the content of your video and incorporate keywords relevant to your brand and video content. 

At Sharp Frame Media, we understand the importance of using compelling, keyword-rich titles and descriptions. We work with you to identify the best keywords that reflect your brand and video content, making your videos easily discoverable by search engines and viewers alike.

2. Transcription is Key

Google and other search engines can’t watch videos, but they can read text. Transcribing your video content creates crawlable text for search engines, giving them a better understanding of your content. This step is especially crucial for videos that are heavy with dialogue or detailed information.

At Sharp Frame Media, we offer transcription services to ensure your videos are comprehensible to both viewers and search engines, enhancing your SEO efforts.

3. Harness the Power of Thumbnails

Thumbnails are the first thing viewers see when they come across your video. An engaging, high-quality thumbnail can significantly increase your video’s click-through rate, which in turn, boosts its SEO value.

Our team at Sharp Frame Media helps design eye-catching, representative thumbnails that not only grab attention but also contribute to better visibility on search engines.

4. Utilize Video Sitemaps

Video sitemaps provide search engines with additional information about the videos on your site, helping them index your video content more effectively. This often-overlooked step can make a substantial difference to your SEO efforts.

Our SEO experts at Sharp Frame Media can assist you in creating and submitting video sitemaps, ensuring search engines have all the information they need to index your videos effectively.

5. Encourage Engagement:

Search engines consider user engagement when ranking content. Videos that generate likes, shares, comments, and other forms of engagement are likely to rank higher in search results.

By creating engaging, high-quality commercial videos, Sharp Frame Media encourages viewers to interact with your content. Additionally, we can guide you on best practices for promoting engagement, such as including calls to action and encouraging viewers to subscribe, like, or share.

Optimizing your commercial videos for SEO success may seem like a daunting task, but it’s one that can reap substantial rewards in terms of visibility and engagement. Let Sharp Frame Media be your guide on this SEO journey. Explore our services further at our Services Link, and let’s get your videos the recognition they deserve!

Here are other related topics that might interest you:

The Difference Between Commercial and Real Estate Photography

4 Problems a Realtor Could Face By Not Using Video

Branding Videos and Why You Need One

See more… 

Sharp Frame Media is a 5-star rated real estate media company servicing Dallas-Fort Worth, San Antonio, and Austin, Texas. Founded in 2017 on values of craftsmanship, service, and partnership. Our #1 priority is customer satisfaction. 

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The post Optimizing Your Commercial Videos for SEO Success appeared first on Real Estate Photography in Dallas-Fort Worth.

Today we’re featuring a quick trick from the Rogala Photography YouTube channel that will help make it easier to adjust the exposure of photos in Lightroom. You’ll learn why the histogram is “essential” for getting the light right, and what a long-time pro says is “the best simple Lightroom trick you don’t know.”

Instructor Mike Rogala is an accomplished landscape photographer who began shooting film in the ’80s. His skills, equipment, and knowledge of image-editing techniques have greatly evolved, as reflected by the helpful tutorials he posts on a regular basis.

Rogala insists that “understanding the histogram is essential for achieving accurate exposures.” He provides a brief overview of how this tool works before jumping into his favorite trick, just in case you haven’t used this important Lightroom tool to make precise adjustments to your photos. Put simply, “The histogram is a graphical representation of the tonal distribution of an image.”

In other words, the histogram displays the brightness levels from shadows to highlights, thereby helping you analyze and adjust exposure to arrive at a perfectly balanced shot. In Lightroom Classic the tool can be found in the top right corner of the Develop Module. The left side of the graph represents shadows and blacks, the right side corresponds to highlights and whites, with midtones in the middle.

Rogala’s demonstration image contains plenty of shadows and blacks, with minimal highlights and whites. He introduces his trick by saying, “we’re going to change that, which is why we shoot in Raw.” As you’ll see, his method focuses on both ends on the histogram, while letting midtones fall into place.

The goal is to avoid either blown-out highlights, crushed shadows, or both—for an even distribution of tones that results in a far more balanced image. He demonstrates how hovering  over different portions of the histogram highlights the tones in that area. By clicking and dragging on any of these sections of the graph, the corresponding sliders underneath automatically move to reflect the change.

Watching the sliders shift as you modify the histogram is a great way to understand how the image is being altered. The foregoing provides the theory behind Rogala’s technique and reflects just a small bit of how it works. But by the end of the lesson you’ll be fully up to speed.

There are more helpful shooting and editing tips and tricks on Rogala’s YouTube channel, so don’t forget to take a look.

You’ll also want to check out the tutorial we posted from another image-editing expert, explaining how to organize Lightroom using keywords for a fast and efficient workflow.

If you’re looking for a way to improve your photography without spending big bucks, the video below is just what you need—with 10 budget lenses that one pro says, “will blow your mind.” Whether you’re a beginner or an experienced photographer you’ll be surprised by what these “hidden gems” can do.

Photographer Mark Wiemels’ popular YouTube channel is devoted to budget gear that delivers “pro results,” and this episode is all about cheap glass. The 10 bargain optics that he reveals today are all designed for crop-sensor cameras, and some of them cost less that a camera bag.

Weimels’ top picks range from $19 to $500 and everything in between, they vary in focal length, and include both zooms lens and primes. These gems are also available in mounts for most popular cameras, and Wiemels include links beneath the video to where you can find them.

At $19, the first lens is the cheapest, and it’s what you might call a “plastic fantastic.” This is the fixed-aperture Holga 60mm f/8 prime that Wiemels bought on a whim, just to see what could be accomplished for $20 bucks. He was really surprised and says this: “I can’t tell you how much I love shooting with this lens.” His fascination has to do with how this lens is intentionally designed to provide light leaks for photos with an interesting vintage look.

Weimels presents his choices in order of price, from low to high, and the next bargain is the $88 manual-focus 35mm f/1.4 from TTArtisans, with surprisingly good build quality. In addition to its fast maximum aperture, this “amazing” lens boasts an all-metal body and a polished metal mount. Weimels explains the great results you can expect, saying, “you really can’t believe you’re getting a lens of this quality for this price.”

Next on the list is another rather awesome prime from TTArtisans, the 17mm f/.4. Wiemels highly recommends this one as “a budget alternative to the Sigma 16mm f/1.4.” Wiemels earlier posted a comparison of these two lenses, and you can find a link in the description beneath this video.

Weimels’ other picks include a 50mm f/1.2 prime, a 5-27mm f/2.8 wide-angle zoom, and a super-fast 35mm f/0.95. There’s also a 7-12mm f/2, an 8-23mm f/1.4, a 9-30mm f/1.4, and an 18-50mm f/2.8 at the top of the heap.

We should warn you that you’re likely to spend some money after watching this video. The good news is that you’ll get a real bargain with whatever lens you choose. Be sure to check out Weimels’ YouTube channel for more great budget gear.

We also recommend watching the video we posted recently from our in-house expert, with six affordable photo accessories that will make a big difference in your photographs.