In today’s digital world, real estate agents are increasingly turning to virtual staging to transform their real estate photos. Virtual staging is the process of digitally adding furniture and other elements to a photograph of an empty, or partially furnished, room.

The process of virtual staging can have a dramatic impact on the look of a real estate photo. By adding furniture and accessories, you can give the room a more lived-in look and make it more attractive to potential buyers. This can be especially helpful for rooms that are empty or lacking in furnishings. It also allows agents to create a variety of design options to appeal to a range of potential buyers. For example, if a property is being marketed to families, the designer can virtually add furniture that would be suitable for a family. On the other hand, if the property is being marketed to young professionals, the designer can adjust the furniture and décor accordingly. Thus, creating an inviting atmosphere where potential buyers can imagine themselves living in. 

Virtual staging is a much more cost-effective way to stage a property than traditional staging. Traditional staging involves renting furniture and physically placing it on the property, which can be expensive and time-consuming.

According to a survey in  2021 by the Real Estate Staging Association:

• Sellers who invest about 1% of the sale price in hiring a professional stager saw a 7% return on investment. 
• Staged homes sold 3 to 30 times faster than none staged homes, 
• And sold for up to 20% more than the competition. 

You can read more about this survey here.

As a result, it has become increasingly important for real estate agents and brokers to have the best photos of their properties. Not only do photos help to draw in potential buyers, but they also help give an accurate representation of the property and its features. However, taking photos of an empty home can be challenging, which is why virtual staging is becoming a popular option when it comes to selling real estate.