TOURISE Advisory Board: The Leaders Rewriting the Rules of Tourism
When TOURISE unveiled its cross-sector Advisory Board earlier this month, the headlines focused on the ambition of the platform: a new global stage for tourism, hosted in Riyadh this November, that promises to bring together voices far beyond the sector’s traditional boundaries. But who exactly sits on this 14-member board? What do they each bring to the table? And how will their expertise shape the “rewriting of the rules” that TOURISE is promising? BTN has gone behind the announcement to profile the individuals handpicked to advise this bold new initiative.