Trip.com Group Launches Taste of China

Trip.com Group presents Taste of China, a bold multi-sensory dining show that blends fine cuisine with digital storytelling, cultural meaning and live performances.

Designed for travellers seeking deeper immersion beyond the usual landmarks, the show offers a unique entry point to discover China’s rich heritage, reflecting the global travel service provider’s strategic push to develop innovative, culturally rich tourism products, especially in the fast-growing cross-border travel market.