TV stars share travel marketing tips at WTM London

Comedian and star of Taskmaster and A League of Their Own, Maisie Adam, spoke on the marketing summit panel ‘Comedy Sells’ whereby she told delegates: “It’s about making the ordinary, extraordinary”, as she recalled interviews with passengers about etiquette on planes. Having worked with several tourism boards, Adam went on to explain “There is a human element to travel…we have to grab [consumers] with more than just where it is. You don’t have to show off Machu Picchu; you could be at an airport talking about the mundane”.

The comedian showed clips from her recent Swiss tourism film, which featured activities such as sliding down a bobsleigh run and trying a fondue. Adam said: “It’s about telling a story well and enjoying yourself. Other people see you’re having a great laugh, so they want to come and find out more”. She closed by telling the audience: “Humour is a special language…and a great tool for connection.”