UK Travellers to Prioritise Value, Heritage, Bold Adventures, and Exclusive Luxury in 2025
In 2025, UK travellers are set to redefine their holiday experiences through bold adventures, deeper cultural connections, and smarter spending. Marriott Bonvoy’s latest ‘Ticket to Travel’ research conducted amongst 21,374 adults in ten markets across Europe, Africa and the Middle East, including more than 2,000 travellers in UK, reveals that holidaymakers are focused on value-driven travel, heritage exploration, and exclusive luxury journeys that leave a lasting impact.
