WTM Global Report: China holds back APAC’s recovery but bumper growth to come over next decade

New research released today by WTM reveals that while Chinese tourism has yet to recover from the pandemic, growth will return and by 2033 Chinese outbound by value could be “double the size” of the United States.

The WTM Global Travel Report, in association with Tourism Economics, anticipates that the growth in the value of outbound travel from China between 2024 and 2033 will be 131%, by far the largest increase for any major market.