If you’re striving to shoot more impactful landscape imagery you’ve come to the right place, as one of our favorite instructors reveals seven simple techniques that “transformed my photos” as his skills evolved. These techniques are easy to accomplish but will have a huge impact on the quality of your work.
Instructor Nigel Danson is an acclaimed British outdoor photographer who is very generous about sharing the secrets to his success. The impetus for this lesson is an eBook that took Danson years to complete. Writing the book forced Danson to look back and determine what made some of his images work better than others.
The tips he reveals in today’s episode are all about composition, and Danson begins by illustrating why “spacing is so important.” Here demonstrates the importance separating objects within a scene and why you should avoid placing key elements near any edges of the frame. He also has a few good suggestions for properly positioning the horizon.
Danson also discusses how to choose the optimum vantage point—either high, low, or straight on—when composing different types of photos. You’ll also see how to crop images for maximum impact during the editing process when the original shot wasn’t quite right. In essence, the goal here is to capture images with dramatic tension that guides a viewer through the shot.
In that regard Danson says “there are loads of ways to lead the eye” that transcend common notions like leading lines and the Rule of Thirds. He illustrates several less-familiar methods, including how to use elements in the frame to create a compelling sense of balance and direction throughout a scene.
Danson also has some great advice for choosing the optimum focal length for the task at hand. You’ll see why he says, “You don’t have to shoot really wide to include foregrounds in your photos.” He offers an important reminder that the wider you go, the more background elements recede, and that’s not what you want if there’s a towering mountain in the distance.
The foregoing is only a small slice of the tips that Danson provides, and virtually all of them are sure to improve your skills. So take a look and put these simple techniques to work. You can find more great advice for improving your landscape photography by visiting Danson’s instructional YouTube channel.
Early last week we posted an overview of what one image-editing expert considers three standout features in the recent update to Lightroom, one of which is the new Blur tool. Today were taking a deep dive into that powerful feature, courtesy of the experts at the Park Cameras YouTube channel.
Park Cameras is a leading retailer in the UK that posts weekly tutorials on shooting and editing techniques, and in this episode lead instructor Gareth Evans explains everything you need to know about using Lightroom Classic’s exciting Blur tool in less than 10 minutes. As he says, “this will add a little something to your images.”
Evans pulls up a tasty photo of a chef, captured at the Kent Cookery School. It’s an interesting casual portrait that he greatly improves by blurring distracting elements in a way that wasn’t accomplished in the camera. Evans explains where to find the Lens Blur panel and gets to work. As you’ll see, this tool is similar to Photoshop’s Depth Blur filter.
The initial step is to click on the Apply button, then Lightroom locates the main subject in a photo—which is very straightforward in this example. Lightroom then quickly applies a depth-of-field effect to the image. Evans explains that this quick technique seems to work best with photos that already have a bit of background blur.
The Blur tool doesn’t really change focus, so you can’t pull things into focus that were originally unsharp. What it does do, however, is further soften out-of-focus areas for better bokeh and an enhanced look and feel. As you’ll see, Lightroom does this in a very sophisticated way.
Evans discusses a number of very helpful control within the panel that help you refine the effect, including a Depth Map of the image that Lightroom create automatically. Other options enable you to modify the amount of blur that’s applied. You can go from subtle to intense and the results appear quite realistic.
If you examine the image closely you’ll see that the blur is variable—stronger in the background and less so in areas closer to the subject—just as you’d expect when relying upon depth of field. Other controls let you modify the shape of “bokeh lights” and other key characteristics to achieve exactly the look you want.
Most of the magic of the new Blur tool has to do with the Depth Map mentioned above, and Evans explains how it works to dramatically transform an image. While you can’t control how Lightroom builds the map, there’s a visual representation that’s very helpful when making any adjustments.
Are you a real estate or commercial property professional looking to elevate your marketing game? Look no further! Sharp Frame Media, your go-to partner for real estate and commercial media solutions in Dallas and San Antonio, has got your back. In this blog, we’ll dive into the world of Photography and Videography for Commercial Projects, unveiling strategies that will take your marketing efforts to the next level.
Why Visual Content is King
In today’s fast-paced digital world, first impressions matter more than ever. When it comes to marketing your commercial properties, high-quality visuals can make all the difference. Sharp Frame Media understands the power of visual storytelling and is here to help you harness it.
Showcasing Properties with Stunning Photography
Sharp Frame Media’s photography services are designed to make your commercial properties shine. Our expert photographers know just how to capture the essence and unique features of your property. From dramatic twilight shots to breathtaking aerial views, we’ve got the angles that will make potential clients stop scrolling and start dialing.
The Magic of Videography
A picture may be worth a thousand words, but a video is worth a million! Video marketing is one of the most effective ways to engage your audience and leave a lasting impression. Our videography services are tailored to bring your commercial properties to life. With dynamic drone footage, smooth walkthroughs, and compelling narratives, we create videos that tell a captivating story.
Virtual Tours: The Ultimate Sales Tool
In the age of convenience, clients want to explore properties from the comfort of their homes or offices. Sharp Frame Media’s virtual tours offer a fully immersive experience, allowing potential buyers or tenants to navigate through properties as if they were there in person. This technology is a game-changer for marketing commercial properties, reducing the need for physical showings and saving everyone time.
Consistency is Key
Consistency is vital in branding and marketing. Our team at Sharp Frame Media ensures that your visual content remains consistent across all platforms, from your website to social media. We take your brand identity seriously and work tirelessly to maintain it in every piece of media we produce.
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In the competitive world of real estate and commercial properties, a picture is truly worth a thousand words, and a video can make a million-dollar deal. Sharp Frame Media is your trusted partner for top-notch photography and videography services in Dallas and San Antonio. Elevate your marketing strategy, captivate your audience, and watch your business soar to new heights.
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Here are other related topics that might interest you:
Sharp Frame Media is a 5-star rated real estate media agency servicing Dallas-Fort Worth, San Antonio and surrounding cities in Texas. Founded in 2017 on the values of craftsmanship, service, and partnership. As a veteran-owned company, our mission is driven by our commitment to unmatched service.
Have you ever stared at a stunning photography print, captivated by its beauty, and wondered about the price tag? Or perhaps, as an artist yourself, struggled with setting the right price for your own prints?
Pricing is an art in itself…
A subtle dance between covering costs and creating value. A delicate balance of number-crunching facts intertwined with emotional appeal. The heart beats faster when we look at beautiful imagery – whether it’s capturing the raw power of a city’s skyline or preserving that magical moment just after sunset.
In this complex world of fine art photography, how do you strike that perfect balance?
You’re not alone if these questions keep you up at night! We’ve all been there… Fear not, aid is near!
This guide will help you navigate through the complexities with ease.
The Art of Pricing Photography Prints
Setting a price for photography prints is an art in itself. Understanding the worth of your work, keeping an eye on market trends and comprehending how these factors interact with each other are essential to setting a price for photography prints.
Importance of Print Quality in Pricing
A critical factor that impacts the price point is print quality. Just as fine wine fetches higher prices due to its superior taste, so do high-quality photo prints command more dollars because they offer better visual appeal and longevity.
To put this into perspective, consider two photographs: one printed on low-grade paper using standard ink versus another printed on archival quality paper using pigment-based ink. The former might fade or discolor over time while the latter will retain its vibrancy for decades. Archival papers and high-quality printing processes, therefore, increase a print’s lifespan significantly but at an additional cost which gets factored into pricing.
The Role of Exclusivity in Print Pricing
Beyond material considerations lies another crucial aspect – exclusivity. Limited edition prints often come with higher price tags compared to mass-produced ones simply because they are rare commodities. The average price range for photography prints varies between $50 and $500, a spectrum influenced by several elements including the photographer’s reputation, size of the print along with its quality and rarity. This won’t ensure all restricted versions will be popular, but it does give photographers a benefit in the market.
Take a limited edition print of your city’s skyline for instance; there might be hundreds of photographs available online, but if you offer a unique perspective and limit its availability to say 50 prints, that exclusivity can warrant a higher price point. Selling limited editions, therefore not only helps artists stand out from the crowd but also enables them to tap into buyers’ desire for something special.
But remember, quality and exclusivity are just the start of setting a price. There’s still more to consider.
Cost Considerations in Photography Print Pricing
When it comes to selling prints, understanding the ins and outs of photography print pricing is crucial. A significant part of this process involves considering material costs like paper and ink that can make a difference in your final price.
Understanding Printer Costs
The first step towards mastering photography pricing is gaining an insight into printer costs. The type of printer used for photo printing greatly impacts the cost per print. For instance, commercial-grade printers might offer high-quality results but at a steeper price than consumer-level ones.
In addition to the initial purchase or rental expense, maintenance should be factored into your pricing structure too. This includes replacing parts over time and routine servicing to ensure optimal performance.
Apart from these overheads, you also need to consider running expenses such as electricity consumption which could add up when producing mass quantities of prints.
Paper & Ink: More Than Just Materials
Paper choice plays an integral role in determining both quality and cost of your photo prints. Fine art photographers often prefer higher grade paper stock due to its ability to render colors more accurately thus adding value – but with increased cost attached.
Fine Art Paper: This luxurious type provides exceptional color accuracy along with superior longevity – perfect for limited edition prints where exclusivity matters.
Luster Photo Paper: An affordable yet impressive option loved by wedding photographers for its satin-like finish combining glossiness without being overly shiny – great balance between quality and affordability.
Glossy Photo Paper: Popular for its vibrant color reproduction, glossy paper is often the go-to choice for landscape photographers who want their images to pop.
Ink cost also varies depending on the type used. Pigment-based inks offer better longevity and fade resistance compared to dye-based ones but come at a higher price point. Therefore, choosing your ink wisely will help you strike a balance between quality and profitability.
And it’s not just about physical resources like paper and ink. The time you put into the process also plays a big role in how much photography prints end up costing.
Market Influence on Photography Print Pricing
Setting the right price for your photography prints is a delicate dance. You want to cover your costs, but you also need to consider the market demand and target audience. If we dive into these considerations, we’ll see that they have an enormous impact on how photographers price their work.
Selling Prints to Art Collectors
The world of art collectors operates under its own set of rules. A shot of a cityscape may not be as attractive to someone seeking decoration for their abode, compared to an art collector who views it within the context of a larger narrative or collection.
In this context, limited edition prints can be particularly appealing due to their exclusivity factor. The idea that only a certain number exist in the entire world makes them more valuable – and thus more expensive – than mass-produced photos sold at big box stores.
This emotional connection often justifies higher prices in fine art photography circles because buyers aren’t just paying for ink and paper stock; they’re buying into an artist’s vision, which comes with its unique pricing structure.
The Role of Usage Intentions
Your print’s intended use greatly influences its pricing too. For example, commercial clients like advertising agencies or businesses are usually willing to pay top dollar if your image fits perfectly within their marketing campaign concept – far more than what private individuals might offer for personal decor purposes.
Moreover, the format in which your work will be used can also affect its price. Digital images for online use are typically priced lower than prints destined for high-end advertising campaigns or large-scale exhibitions.
Pricing Photo Prints For Different Markets
Every market boasts a unique mix of factors, shaping its identity and defining the way it operates. It’s an intriguing ecosystem where trends, demands, and opportunities constantly evolve.
Online Platforms and Photography Print Pricing
But just like in real mining, knowing where and how to dig is key.
Navigating Print Sites for Optimal Pricing
With the myriad of print sites, setting an attractive pricing structure may seem daunting. Let’s break it down.
To start with, each platform has its own unique marketplaces and e-commerce features. Knowing these will let you take full advantage of their offerings. The more familiar you are with the platform’s options, the better positioned you’ll be to make informed decisions about pricing your work.
Pick Your Platform Wisely:
Etsy: This popular marketplace attracts buyers who appreciate handmade or vintage items – including fine art prints.
Society6: With its emphasis on independent artists’ designs across multiple product types (including photo prints), this site offers creators freedom in determining their price points above a set base cost.
Fine Art America: A platform geared towards fine art photography where artists control their markup over base printing costs for various products – from canvas wraps to framed prints.
Differentiating between these platforms is important because each one offers varying degrees of flexibility when it comes to setting prices for your work. Research shows a wide range of potential earnings among different photographers using similar platforms due largely to differences in pricing strategies.
The Right Price Point
Setting the right price point for your photography prints on these platforms is crucial. A common strategy is to research other photographers who produce similar work and gauge their pricing structure.
Online buyers tend to purchase more when they perceive a deal, so competitive pricing can be an effective tactic in some markets.
The Print Quality Factor
Choosing the right print quality can seriously impact your final selling price. So, you’ll have to factor in both material costs and more.
Balancing Value and Appeal in Photography Print Pricing
Getting your photography print pricing right is a fine art, not unlike the process of capturing that perfect shot. Figuring out the amount patrons are ready to shell out while ensuring your work isn’t undervalued by setting fees too low is a challenging task.
The Delicate Dance Between Price and Perceived Value
Pricing isn’t just about covering costs or making a profit; it’s also linked with perception. Customers often associate higher prices with better quality. But set the price point too high, and potential buyers might be scared off.
To strike this balance, consider factors such as time spent on each piece, the cost of materials like quality paper stock used for prints, any printing services employed, and business models which may involve selling prints in mass quantities or offering limited editions only. Remember: what works well for one photographer’s business model may not work so well for another.
Understanding Your Market & Customer Expectations
Your audience plays a crucial role in determining price points. Are they collectors seeking exclusive edition prints? Or perhaps newlyweds looking to invest in their first piece of wall art from their wedding photographer?
Different markets have different expectations when it comes to photo album contents or standalone photos sold separately—this could range from landscape shots to emotive portrait photography images that forge an emotional connection between subject matter and viewer.
Creating Scarcity With Limited Edition Prints
A savvy way some photographers add value is by limiting availability – hence why you’ll see many offer limited edition prints. By controlling the supply, you create an air of exclusivity that can drive up demand and allow for a higher price point.
However, this tactic requires careful thought about how many copies to sell in each edition. Too few and potential buyers may miss out; too many and it could dilute the perceived value of your work.
Digital Images Versus Print Photos
Despite the popularity of digital photos, there’s still a charm in owning physical photo prints. It gives us something tangible to hold onto and cherish. This creates a unique opportunity for photographers who can balance the convenience of digital images with the timeless appeal of printed photos.
FAQs
How much should I charge for my photo prints?
Your price depends on print quality, size, and exclusivity. On average, photography prints go between $50 to $500.
What is the standard markup on photography prints?
A common practice is to mark up costs by 200-300%. But consider factors like your reputation and target market too.
Why are 5×7 prints so expensive?
Pricing isn’t just about size. Material costs such as paper and ink add up; plus there’s the value of your creativity.
How do I price my photography to sell?
Balancing appeal with value matters. Price it right—don’t undervalue your work or outprice potential buyers from purchasing.
Conclusion
Mastering the art of pricing photography prints is a journey…
This Photography print pricing guide was your map. You’ve explored how quality and exclusivity influence price, delved into cost considerations, examined market influences, and navigated online platforms.
Pricing prints doesn’t have to be daunting…
It’s about understanding what you offer – from limited editions that ignite excitement in collectors’ hearts to stunning landscapes printed on quality paper that leave viewers awestruck.
Dive deep with courage and clarity. With these insights at hand, strike the perfect balance between value and appeal as you price your work confidently. Click the following link to learn about pricing photography in general.
