Flight EK310 landed at Hangzhou Xiaoshan International Airport on 30 July to a warm welcome from local dignitaries, airport officials, and a ceremonial water cannon salute. Passengers on the inaugural flight from Dubai were treated to commemorative keepsakes including keychains, certificates, and Chinese tea tasting sets to mark the occasion.

The inaugural flight carried passengers from across Emirates’ global network, including key markets like the UAE, Nigeria, Italy, Spain, Saudi Arabia and Brazil, as well as a VIP delegation led by Emirates’ senior management, and members of the international media.

The seaside resort Les Sables-d’Olonne, on the French Atlantic coast, is much-loved for its surfing, sailing, long, beautiful stretches of beach, forest landscape, and unspoilt nature. It also offers elegance, public art, fine dining, and boutique accommodation. 

Holiday-makers love it and perhaps forget that this is a town of decorum. The sight of shirtless “half-naked” tourists strutting their stuff through his town has prompted Yannick Moreau, the mayor of Les Sables d’Olonne, to make a plea to visitors on his Facebook page (22 July).

“It’s time to remind them clearly: it’s forbidden to walk around naked or in a swimsuit at Sables d’Olonne”. He pointed out that  “This is indecent behaviour that has a nasty tendency to escalate summer after summer.

Moreau insists that the ban is a mark of “respect” for the residents of Les Sables-d’Olonne and has instructed municipal police officers in the area to enforce the rule.

Topless tourists face fines up to €150 (£130) if they are caught without clothes away from the beach.

Moreau said: “To flatter your chest and your most beautiful swimsuit at the Sables d’Olonne: 11 km of beaches are at your disposal. Enjoy it, in compliance with the rules and traditions of our resort.”

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