New data on personalization trends in the hospitality industry in Asia-Pacific shows that 70% of travelers in the region would pay up to 30% for an upgrade tailored to their needs. The same study highlights that 68% of APAC travelers would spend extra for personalized experiences, signaling a significant opportunity for hotels to increase revenue through personalization and foster long-term guest loyalty.

However, personalization goes far beyond points programs or accommodating simple dietary requests. It requires strong data foundations as well as compliance with regional regulations, which are becoming increasingly stringent.

Artificial intelligence isn’t just reshaping travel technology, it’s reshaping the way travel leaders think, work, and create.  From using AI to communicate more clearly to embedding it into enterprise platforms that forecast demand and personalize experiences, executives across the industry are finding new ways to collaborate with machines.

Some embrace AI as an everyday assistant; others approach it with caution, mindful of preserving human creativity and judgment.  Yet all agree: the potential is enormous, and we’re only at the beginning of understanding how these tools will redefine travel, business, and leadership itself.

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