Sustainability is a key theme across several of the ministerial sessions, with leaders sharing how their countries are making tourism work better for people and places. Among the highlights, Pedro Machado, Portugal’s Secretary of State for Tourism, will share how the country’s new Tourism Strategy 2035 puts inclusive, resilient growth at its heart.

Under its newly launched tagline, ‘Sarawak: Gateway to Borneo’, Malaysia’s largest state is positioning itself as the natural starting point for exploring the island of Borneo, bringing together extraordinary biodiversity, UNESCO-recognised heritage, indigenous cultures and authentic community-led tourism experiences.

BodyHoliday, the luxury wellness resort nestled along Saint Lucia’s Cariblue Beach, has been named ‘Caribbean’s Leading Retreat 2026’ at the World Travel Awards, marking a significant achievement for the resort and its distinctive approach to wellbeing.