Saudi Tourism Captivates WTM 2024 with New Destinations and Strengthened Global Partnerships
The Saudi Tourism Authority has concluded three successful days at the World Travel Market London (WTM) 2024, following a year of unprecedented growth. During WTM Saudi further cemented its position as the fastest-growing tourism destination in the G20 after jumping 15 places in the UN Tourism destination ranking for international receipts – the largest upward movement in the Top 50.
Led by His Excellency Ahmed Al-Khateeb, Minister of Tourism, and joined by Fahd Hamidaddin, CEO of the Saudi Tourism Authority (STA), the Saudi Pavilion hosted 61 partners across Saudi’s tourism ecosystem, spanning its diverse regions and offerings, including destination managers, tour operators, hotels, entertainment companies, airlines, and cruise companies.
