A quarter century of the Caribbean Media Exchange

For 25 years, the Caribbean Media Exchange has championed a powerful idea: Tourism’s success should be measured by how much it improves the lives of Caribbean people.

The groundwork for that vision was laid in 1994, when the United Nations Global Conference on the Sustainable Development of Small Island Developing States, held in Barbados, identified sustainable tourism as a key development tool. At the time, tourism was still too often dismissed as a luxury for wealthy visitors from North America and Europe, with limited benefits for host communities.