ITB Asia unveils 2026 Experience Pavilion with Tripadvisor

ITB Asia charts a new course with bold focus on experiential travel: New Experience Pavilion with Tripadvisor Launching in 2026. The Singapore Tourism Board (STB) will also extend strategic support across ITB Asia, further strengthening its position as Asia’s premier B2B travel trade show. These partnerships form a key part of ITB Asia’s renewed vision, spotlighting innovation, immersive travel experiences, and future-focused content for the global travel industry.