Sparking growth: IBTM Ignite start-ups in conversation

Connecting investors with the next generation of event industry businesses, IBTM Ignite, which combines investment-ready support, live pitching and structured introductions, will return to IBTM World for 2026. Delivered in partnership with growth consultancy and M&A specialist allpoints, Ignite creates a route from early potential to real commercial opportunity.

To date, Ignite has helped participating businesses secure £3.5 million in investment, demonstrating the programme’s role in turning promising ideas into sustainable growth. We speak to two of this year’s exciting start-ups taking part in the programme – Gianluca Sordano, CEO & Co-Founder at Always Friday, and Shelby Crisan, Founder at KNO Events, to discuss what IBTM Ignite means for the future success of their businesses.