Busan’s Local Charms as a Rising MICE City

With COVID-19 in the endemic stage, the market for MICE events is booming around the world, and competition to host them is heating up. Cities that market themselves as MICE destinations are realizing the importance of employing a higher level of strategy and variety in their promotional activities. The MICE city of Busan is also seeking to set itself apart with unique MICE experiences that only the marine city can offer.