Informa Markets Partners with Hong Kong Tourism Board to Launch “The Festival of Connoisseurs”

Informa Markets, a leading B2B events organiser, announced the signing of a Memorandum of Understanding (MOU) with the Hong Kong Tourism Board (HKTB) on May 27, 2026, to support the launch The Festival of Connoisseurs (the “Festival”) in Hong Kong. The Festival of Connoisseurs, which will hold its first edition in November 2026 before expanding into a full-scale festival in 2027, will transform Hong Kong into a living, breathing luxury universe. By signing the MOU, HKTB becomes the first strategic partner for this new initiative.