Quito unveils its new city brand to boost tourism and highlight its identity

With a massive celebration full of culture, technology and emotion, the Ecuadorian capital has officially presented its new City Brand. This visual and symbolic logo seeks to position Quito as an internationally competitive tourist, cultural and economic destination by strengthening its historical identity and contemporary appeal.

Under the unofficial slogan of “the most beautiful city in the world”, Quito presented its new identity in a festive night that combined tradition and avant-garde: light shows, drones, live theatre, holograms and immersive mapping marked the celebration, which brought together thousands of Quito locals and visitors alike.