Sabre confirmed as the official ATM Travel Tech Strategic Partner for ATM 2026
Arabian Travel Market (ATM) 2026 has confirmed Sabre as the official ATM Travel Tech Strategic Partner, reinforcing its focus on technology and innovation, with artificial intelligence (AI), data, and digital transformation among the key themes shaping the conference programme.
The appointment comes as travel businesses increasingly focus on AI applications that improve operational efficiency, strengthen resilience and deliver more connected traveller experiences. According to Sabre, the industry is moving beyond AI that recommends, to agentic AI that acts and is capable of managing increasingly complex traveller journeys in real time.
The appointment comes as travel businesses increasingly focus on AI applications that improve operational efficiency, strengthen resilience and deliver more connected traveller experiences. According to Sabre, the industry is moving beyond AI that recommends, to agentic AI that acts and is capable of managing increasingly complex traveller journeys in real time.
