SAUDI SET TO UNVEIL NEW DESTINATIONS AND BOLD INNOVATIONS AT WORLD TRAVEL MARKET 2024
The Saudi delegation will be led by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of Saudi Tourism Authority (STA), accompanied by Fahd Hamidaddin, the CEO of Saudi Tourism Authority and leaders from the wider Saudi tourism ecosystem, as well as prominent industry partners. The delegation includes key entities such as the Ministry of Tourism, the Tourism Development Fund, ASFAR, Cruise Saudi, Saudia, Riyadh Air, Red Sea Global, Diriyah Company, the Royal Commission for AlUla, and visionary projects like NEOM. Cultural and entertainment highlights, including Riyadh Season, MDL Beast, and Qiddiya will also be represented, showcasing Saudi’s diverse offerings and investment in tourism innovation. For the first time at WTM, 17 international and local hotel brands will join the Saudi delegation, making this the largest number of hotel partners in the Saudi Pavilion.
