Millennial Growth and Social Media influence unlock opportunities for Europe
Demographics and digital behaviors in the Asia-Pacific region are evolving rapidly, transforming the way travel decisions are made. Shifting generational trends, the growing influence of social media, and the rise of artificial intelligence are all playing key roles. By 2025, Gen Z and Millennials are expected to account for half of the APAC population, with platforms like TikTok in countries such as Indonesia enabling direct bookings, while over 70% of APAC travelers use social media to plan their trips.