A commercial photography shoot is more than just showing up with a camera and snapping pictures. At Sharp Frame Media, we approach every shoot with precision, planning, and a keen eye for detail to ensure the end results meet your expectations and tell your brand’s story. Here’s what typically happens behind the scenes of a commercial photo shoot:

1. Pre-Production Planning

Before the first shot is taken, the success of a commercial shoot lies in careful preparation. We start by consulting with clients—whether architects, interior designers, or business owners—to understand the specific goals of the project. Do they need clean, minimalist images for a portfolio? Or vibrant, eye-catching shots for a marketing campaign? This stage includes discussing the type of photography needed, Standard or Advanced Standard or Advanced, location, shot lists, as well as establishing a schedule that works for both the photographer and the client.

2. Scouting the Location

Once we have the plan, we move on to location research. This step is essential for identifying key elements such as lighting conditions, layout, and any potential challenges. We analyze how the sun and natural light interact with the space, which angles highlight the best features, and how to work around any logistical constraints. Understanding the layout in advance helps to maximize efficiency on the day of the shoot.

3. Setting Up: The Art of Lighting and Composition

On the day of the shoot, our team arrives early to set up. Lighting is a critical aspect, especially for commercial photography, where you want every detail to stand out. For Advanced Commercial Photography, we use off-camera lighting setups to create depth, contrast, and magazine-quality imagery. In Standard Commercial shoots, we opt for on-camera flash to provide a budget-friendly yet professional option.

Composition is equally essential. Whether it’s for a restaurant interior or retail space, symmetry, leading lines, and focal points are all considered. We aim to create balanced, visually appealing photos that will draw in the viewer and make your space look inviting and functional.