In the world of real estate, first impressions are everything. A beautifully staged home can capture the hearts of potential buyers, but what happens when you’re faced with an empty space that lacks that inviting charm? This is where virtual staging steps in, reimagining vacant rooms and turning them into dream homes on screens. Join us as we delve into a virtual staging case study with our top-performing realtor and valued client, Kathy Murray, with Ebby Halliday Realtors. Discover how virtual staging has transformed the way her team presents properties, igniting interest, saving costs, and expediting sales.

A Specific Situation: Converting Challenges into Opportunities

Kathy Murray, our long-term client realtor, shares her insights into using virtual staging to transform her listings. “I do this on most empty properties – the key rooms,” she explains. “It gives the buyer a chance to see the layout of an otherwise empty room.” The challenge of empty spaces is common, with around 85% of people struggling to visualize how to fill them. Virtual staging provides a solution by helping potential buyers envision the possibilities.

Engagement and Interest: A Remarkable Shift

Kathy notes a significant shift in buyer engagement after implementing virtual staging. “Unless it is an investor purchase, people are led by their emotions when purchasing their home,” she says. “Virtual staging allows potential clients to see the space in a positive light from the very beginning. Most people’s first showing is a 5 or 6-inch screen called their phone!” Virtual staging brings these emotional connections to life, inviting buyers to explore and imagine their future in the property, from anywhere in the world.

Cost-Effective Marketing: Budget Benefits

Compared to traditional staging, virtual staging is a cost-effective alternative. Kathy emphasizes: In general, “Homes sell relatively quickly—so installing and uninstalling furniture can be a waste of time and money. Only in specific cases, or high profile, expensive homes, we may go for real staging.” This cost-saving strategy optimizes marketing budgets while delivering impactful results.