Visit Lauderdale Unveils New Winter Brand Campaign, “Break Free”

Visit Lauderdale, the official destination marketing organization (DMO) for Greater Fort Lauderdale has launched an all-new winter brand campaign, “Break Free,” designed to inspire travelers from cold-weather markets to leave the winter chill behind and escape on a warm, exciting South Florida getaway. With engaging visuals that will peak travelers’ curiosity and messaging that plays to their winter wanderlust, the “Break Free” campaign is now live on multiple platforms and will build to a dynamic live mid-March activation in Chicago’s Pioneer Court.