World Aviation Festival launches hunt for aviation’s next big ancillary revenue stream

The World Aviation Festival (WAF), the world’s largest aviation technology event, has announced the launch of its Ancillary Arena pitch competition, set to take place at WAF 2026 in Lisbon.

Inspired by Shark Tank and Dragons’ Den, the Ancillary Arena will give five shortlisted start-ups, entrepreneurs and independent innovators the opportunity to pitch their ancillary revenue concepts to a panel of five senior airline commercial leaders.