The ‘King of Waltz’ is renowned for his spectacular extravaganzas and for mesmerising fans with his mix of emotional ballads, iconic waltzes and witty showmanship. With over 40 million albums sold and more than 700,000 visitors annually at over 80 concerts worldwide, he is undoubtedly one of the most successful live acts of our time.

In a landmark collaboration between digital storytelling and global tourism, culture and entertainment group Yuewen and Switzerland Tourism have launched an immersive cultural tourism campaign based on the hit Chinese web novel, The King’s Avatar. At the heart of the campaign is the beloved fictional e-sports champion Ye Xiu, who has been appointed Switzerland’s official “Swiss Travel Explorer”. The campaign marks Switzerland Tourism’s first collaboration with a Chinese online literature IP and signals a new model of cross-cultural engagement.

Loews Hotels & Co is redefining the hotel beverage experience with Fizz by Loews Hotels, a new, soda-centric program designed for the modern guest. Launching this summer nationwide, Fizz by Loews Hotels puts crafted carbonation center stage, serving up refreshing, customizable, house-made sodas and spritzes available at all Loews properties.

Those lampshades are going to be a bestseller…