The Polaroid Go is now available in two new colors, Black and Red. In addition, colored filters and an arthouse-style black instant film are available for purchase.
The Polaroid Go is the world’s smallest analog instant camera that you can hide in your pocket and carry wherever you go. It truly pushes the boundaries of where you can “Go Create”. The Polaroid Go comes in at 4.1″ x 3.3″ x 2.4″.
At such a small size for an instant camera, the Polaroid Go does not skimp on features. It comes with a high capacity battery, self timer, double exposure option, dynamic flash, selfie mirror, and now lens filters offering red, blue, and orange tinted photos. The new matte black frame instant film is great for drama and is the smallest of its kind.
The Polaroid Go campaign has featured Miranda Makaroff, a fashion designer, blogger, dj, and actress and Ibby Njoya, a set designer and artist.
“I love the new possibilities that the Polaroid Go creates. It makes it so easy to capture inspiration wherever I travel, which plays a big part into my creative process as an artist,” Makaroff stated.
“For me, Polaroid has always been a tool of documentation and experimentation. As an artist, it’s allowed me to process the development of my skills as a set designer. Getting to experiment with the Polaroid Go’s portability during our shoot in the Canary Islands was so fun, I love how easy it is to bring it everywhere,” Njoya mentioned.
Originally, the Polaroid Go pro only came in white.
“The Polaroid Go has portability and the spirit of exploration in its DNA. We’ve seen an incredible response for this new camera format so we wanted to introduce even more ways for people to dive deeper into their creativity, while making it easy for them to go anywhere and capture whenever inspiration hits,” Oskar Smolokowski, Polaroid CEO, said.
Polaroid is not new to innovation. It produced 3D glasses and ski goggles for the US Army in the 1940s. In 1947, Polaroid created the first instant camera. Many innovations followed, and Polaroid cameras inspired such famous artists as Andy Warhol and Helmut Newton.
With the advent of digital cameras, the end of instant film was announced in 2008, but the last remaining Polaroid factory was saved by instant photography fans and in 2017 a new brand dedicated to original analog instant photography products, Polaroid Originals, was launched. In 2020, another step in the evolution brought all of its products under one name, Polaroid.
Today, you can be part of this tradition with the Polaroid Go, a breakthrough portable instant camera meant to allow creators to go and explore the unexpected places in the world.
Check out the links below for availability:
Polaroid Go Black Camera MSRP: $99.99 / €119,99 / £109,99 Polaroid Go Black Film Double Pack MSRP: $19.99 / €19,99 / £18,99 Polaroid Go Filter Set MSRP: $19.99 / €19,99 / £18,99
If you ever needed a wide-angle lens or generally wanted to capture an ultra-wide-angle, you’ve probably went with a wide lens with the fisheye effect, especially if you needed to do some outdoor photography.
But is that the only way that wide-angle photography could be done?
While these are the most used wide-angle lenses, fisheye lenses are not the only option you have, and you can do wide-angle photography without that effect if you don’t like it.
In this article, I will go through some of the benefits that you’ll have if you opt for shooting with wide-angle lenses, as well as what are some of the best wide-angle lenses without the fisheye effect that you can purchase. So, without further ado, let’s get you some amazing wide-angle photos!
Benefits Of Having Wide Angle Lens Without Fisheye Effect
The main way we differentiate wide-angle lenses from other ones is by the focal length being 35mm and below, and they usually drop to 24mm. If you see something with a focal length that’s even lower than that, then you have ultra-wide-angle lenses in front of you.
The first and most obvious benefit that you’ll get when taking photos with wide-angle lenses is sharpness. Sharpness is something that is highly important for good photos, so if you want to be sure that you’ll get that, the best lenses won’t be the ones with a short focal length.
Relating to that, photos taken with wide-angle prime lenses tend to have way more texture to them, and having appropriate texture is how you get the essence of your subjects.
Obviously, with wide-angle lenses, you’ll be able to get more things in your photo, meaning that you don’t have to change the composition that you wanted to capture at first. You’ll really get everything in your frame.
Pictures taken with wide-angle cameras are also way easier for post-production. You can always cut out the things that don’t belong in the frame, but you can’t get additions in the frame if you haven’t captured them in the images in the first place.
Finally, wide-angle lenses are very compact and great for the tasks you might have to do on the go. Every photographer has a big and bulky pair of lenses that they never seem to use because they are too big to be carried around, but with these, you won’t have that kind of a problem, and you will get many great full-frame photos.
Best Wide Angle Lenses For Digital Cameras On The Market
Now that you know the benefits of having a wide-angle lens camera, it’s time to find you some lenses to work with. These might not be the widest lens options available, but they come as the most recommended and with plenty of good reviews, especially if you want to avoid having the fish eye filters and distortion in each photo you take.
Canon EF-S 10-22mm f/3.5-4.5
If you have a Canon camera, and you’re one of the photographers who prefer Canon over Nikon, then this could be great for you.
As you would expect from an original Canon piece of equipment, this lens is of a higher price, so if you need to be careful with your budget, then you should maybe shoot your shot elsewhere. But, if the price is not a problem, let’s see what this Canon EF mount has in store.
The first thing you notice with this lens is the speed at which everything is done, so if you like to photograph speedy, without much space to overthink it, then this is great for that purpose.
Also, the colors were excellent, especially the blues and the greens of each image.
Another great focus point for this is that the focus when filming a video with this is amazing and does exactly what you want it to.
If you need a lens for purposes like that, then definitely look more into this one here.
TOKINA ATX-i 11-16mm
If you need something that’s good, but won’t have the price that will break your bank account, then this TOKINA model is probably the answer to a lot of your needs.
The first amazing thing about this is that they do versions for either Canon or Nikon, so if you like it, you can get a version for each of the brands.
The first thing that came into focus with this one is its amazing edge-to-edge sharpness.
One thing specific to this lens and Canon cameras is the fact that the videos made with that combination are amazing, so especially if you need a wide-angle lens video gear for creating video content and have a Canon, then this wide-angle lens is going to be your best friend.
Here’s another great non fisheye lens for the Nikon Z mount!
This lens is a good choice, mainly because this is a lens with an excellent price for what it does, so if you want to update your Nikon camera, but want to avoid getting a lens from Nikon directly to save some money, definitely look at this option up, here.
Every photo taken with this one ended up being very crisp and bright, and the fisheye distortion was nowhere to be seen, while everything I wanted in the frame was in the frame.
Let’s Make Amazing Wide Angle Photography
Now that you got some expert advice on the wide-angle lens and have options to choose from and buy, you will be ready to enjoy your photography even more, as your shots will inevitably become better.
But, if you plan on doing a lot of travel photography and are still unsure what the best things to do are, then definitely check out these tips and get the best out of your trips.
Oh, the good old days. The days when taking a photograph was a rare occasion. Those are the words that someone born way back in the early to mid-20th century would tell a millennial or a Gen Z youngster. You can tell how their eyes would light up when taking you through the few available photos of their young escapades.
As you travel down history lane, you can’t help but wonder how far technology has brought the photography industry. You imagine how someone who didn’t get to witness how technologically advanced photography has become would marvel at people taking selfies. You also wonder about the future of photography – what would it look like a few decades down the line? Will photography vanish, or will it flourish to infinity? Let’s find out!
In general, photography is not a dying industry. There have been great strides in technology that have availed some of the best photography equipment the world has ever witnessed. The stiff competition in this industry has also seen the best photographers win awards for their unique pieces. The photography industry is only changing for the better, making it one of the most lucrative businesses individuals can venture into.
Even better, the presence of social media platforms has increased the demand for photography. Businesses and individuals use it for marketing their products online and attracting customers. Therefore, there will be a continued demand for professional photography to help brands reach out to their customers and market themselves.
This industry has also been at the forefront of capturing and maintaining historical moments worldwide. Photography covers everything, from landmark election victories in the world’s most powerful economies to a gut-wrenching photo of a starving child in a poor third-world country. All it takes is one timely photo that speaks volumes about a particular event to get the world talking about it. So, could a simple photograph that gets the masses talking about an event signal a dying industry? The answer is no.
Is Photography a Dying Art?
No, photography isn’t a dying art. On the contrary, it has been thriving because of various technological advancements.There are better cameras with high-quality lenses to capture moments in the best way possible. Think of it this way- a social media influencer has landed a huge deal to promote a certain corporate product. The influencer would have to utilize the services of a big team, including a makeup artist, a stylist, and a professional photographer. The effort and time the team would use to capture the most captivating photo that would appeal to the brand’s audience is not a walk in the park.
Also, the photographer has to ensure that the influencer sticks to a particular theme to create the best environment of taking the most alluring image. Social media influencing is only gathering steam and will be around in the forthcoming years, and so will be the art of photography.
Another reason that would prove to you how photography isn’t a dying art is the presence of camera-enabled smartphones. According to a recent research, 50 % of the global population (approximately 4 billion people) own smartphones. Most smartphones have cameras, the best in the market, having super high megapixels to capture the best quality photos.
The presence of such gadgets means almost anyone with a good quality smartphone camera can identify the perfect moment to capture a breathtaking photo. Posting such a photo online could attract attention and even enable the individual to make money. Other aspiring photographers see the success of their colleagues as an opportunity to continue scouting for the most outstanding photo. In hindsight, they are keeping the photography art alive.
Is Photography as a Career Dead?
Photography as a career is not dead. This industry has seen a steady influx of individuals who want to pursue photography as a full-time career. Aside from the countless photos online from amateur photographers, many individuals see photography as their job and not a hobby. You will support this notion if you have been keenly following worldwide happenings in recent years.
For instance, various red-carpet events host famous individuals- from movie stars to popular sports or music industry figures. These public figures often pose on the red carpet to show their sense of fashion. Many photographers jostle to get the best angle of famous personalities, and the best photo can go viral within seconds.
Such a photo can help the brands whose fashion items the celebrities have adorned increase their sales. This occurrence comes from the fans’ desire to dress like their favorite style icons. Hence, brands with similar outfits can sell out the items quickly. The fact that photography helps keep the fashion industry alive proves that photography as a career is alive and will remain so for a long time.
Another reason that proves the photography career is still thriving is the increase in the number of educational institutions offering photography courses. Not to mention professionals who often advertise online to train interested individuals on photography. Had the photography career been dead, very few individuals would want to pursue it, and it would only remain as a hobby. The influx of photography courses indicates that many people are trying to leverage their skills in this industry, keeping the profession alive.
Besides, this profession has numerous advantages that pull individuals into the career to try and reap the benefits. They include:
The career allows individuals to travel the world. While traveling, they can sightsee and have fun interacting with new people and cultures.
There is a constant demand for professional photography, making it easier for talented photographers to find work.
Photographers can make a decent income from the industry whether they pursue it full time or as a side hustle.
This career is flexible and allows individuals to have a healthy work-life balance.
Photographers can choose to work under an employer or practice freelance photography, giving them the freedom to work wherever they feel most comfortable.
Is Photography Business on the Decline?
The photography business isn’t on the decline- it is steadily improving. As you have read above, there are many areas where photography is a critical component. Photographers commercialize their trade by taking photos of events, people, animals, and many other types of scenes and selling them to get an income. They can also set up studios or get hired to take professional photos and get paid for their services.
Marketers, large corporations, publishers, graphic designers, and small/medium enterprises are some of the notable customers a photographer can sell their services to. The photography business will always be in demand for brands as long as they want to remain relevant among their target audience.
Is a Photography Business Profitable?
The photography business is profitable for those individuals who know how to do it right and that comes with experience. Professional photographers can make good money taking pictures of products for sale, beautiful models, public figures, or wildlife and many other subjects. The pictures are in high demand in select industries, and a smart photographer can earn some good income from the trade. Many factors influence photography, key among them being the type of photography jobs one does. The types of jobs include:
Food photography
Fashion photography
Commercial photography
Portrait photography
Sports photography
Freelancing photography
Medical photography
Wedding photography
Nature photography
Film set photography
The following are some of the most profitable photography jobs with the highest earnings:
Photography Type
Average Yearly Salary
Commercial photography
$100,000
Food photography
$92,000
Portrait photography
$82,000
Sports photography
$70,000
Freelancing photography
$56,000
Medical photography
$59,000
Wedding photography
$50,000
Nature photography
$40,000
Film set photography
$50,000
Fashion photography
$70,000
Of course if you make a name for yourself and become a famous photographer, there is no limit to your earning potential. It may be in the millions.
Are Photographers Still Needed?
Yes, photographers are essential to many personal and business aspects of life. These individuals help capture monumental events that preserve history for future generations. Not only that, they help brands achieve marketing success with creative photos that appeal to the intended audience.
Photographers also play a critical role by highlighting social injustices like police brutality and war. They bring the world to the attention of the plight of individuals suffering from these injustices. Photographers also help maintain art alive when they continue to capture masterpieces showing unique angles of certain objects. With all the good services they offer, photographers are still needed in today’s world.
Will Photography Be In-Demand in the Future?
Yes, photography will be in demand in the future. Technology will grow, social media will improve, and brands will continue to compete. Putting these aspects into play, you will see how photography remains a profitable venture. For instance, when technology advances, higher-quality cameras will be on the market to capture better images.
Social media will continue to support photography with the increased demand for breathtaking images. Consequently, brands will continue to recognize and appreciate professional photography as a critical element in their marketing campaigns. All factors held constant; photography is here to stay well into the future.
For more information, check out this video that talks about the future of photography:
Final Thoughts
Photography is not a dying industry. Not with all its life-changing capabilities and role as a key preservative of history. The industry has much more to offer than simply taking photos-people can make reputable careers out of it. Interested in reaping its fruits? There’s only one way to find out: venturing into the photography business!
As you have seen, the future of photography is bright. If you’re willing to know more and stay updated, learn more here.
I’m a fan of black and white photography. A lot of subjects that fall short in color look evocative and powerful when captured in shades of gray. But it’s not always easy to decide if a photo should be color or black and white. Today, I’ll explain how I choose.
