TOURISE is the first global platform designed to unite visionary leaders from both the public and private sectors across the tourism, technology, investment, and sustainability ecosystems. Anchored by a high-level advisory board of global industry figures, TOURISE aims to unlock unprecedented deal flow and high-value investment opportunities poised to reset the tourism landscape. The platform will also feature the TOURISE Awards, a program recognizing best-in-class destinations that deliver purposeful, unforgettable travel experiences aligned with the evolving expectations of today’s travelers. The inaugural, invite-only TOURISE Summit will be held in Riyadh from 11–13 November 2025, serving as the launchpad for a year-round platform that will redefine how the world travels, connects, and grows.