The Difference Between Commercial and Real Estate Photography

The Difference Between Commercial and Real Estate Photography

“Commercial photography is high-quality photography of a product, service or space where the client’s photo usage rights are intended for promoting their business.” – Guadalupe Garza, CEO of Sharp Frame Media

Today, many businesses thrive by using professional commercial photography as it creates a high-quality portfolio for their customers that reflects their service or product. It is known that an image is worth a thousand words, and capturing the exact message you are trying to send your customer is not an easy task. It requires time, preparation, and creativity to set the perfect stage for commercial purposes, not to mention the skills and equipment that are necessary. 

If you are an architect, interior designer, construction company, or own a retail space, you may be wondering what is the difference between commercial and real estate photography. Commercial photography is a form of advertising photography. The general purpose is to inspire customers through an image and make them feel what you want them to feel. In many ways, that same storytelling can be delivered in real estate photography. Nonetheless, the main difference lies in quality, focus on the brand, price, and most importantly, usage rights. 

The primary reason why real estate photography may sometimes be of lesser quality than commercial photography is due to time constraints. That is not to say that real estate images do not look good, most of the time they are great and serve their purpose – which is to help sell a home and promote the listing agent. In real estate, the industry standard is to deliver photos within 24-48 hours, whereas commercial photography will take a lot longer to deliver as it requires advanced editing that takes longer to complete. 

For the vast majority of real estate photography shoots, clients who are primarily real estate professionals, are granted a limited usage license. They are often limited to using the photos for the sole purpose of selling the home, and the license expires when the home has sold. At Sharp Frame Media we love our real estate agents, so we are more flexible with usage rights. However, the main reason pricing is usually lower for real estate photography compared to commercial photography is due to photo usage purposes and usage rights.  

Commercial Photography For Your Business

There are so many benefits of commercial photography. One of them is that in this modern era, information travels in less than a second through the internet and because we are constantly being bombarded with new information every minute, videos and images have become the most viewed online. In addition, people often will spend on average no more than 2 seconds on any advertisement unless it captures their interest. Therefore, many businesses invest in professional commercial photography that will help express and explain their product or service in less than 2 seconds.

Another benefit is that it allows your customer to see the details you want them to notice. Whether it is for custom home builders, construction companies, architects, interior designers, or marketing firms, just to name a few, a professional commercial photographer will make sure to capture the details that highlight your work and will take your brand into consideration. 

Moreover, the investment in return is much higher as it reflects your professionalism and makes your business stand out from the rest. 

How To Hire The Right Commercial Photographer

There’re many professional commercial photographers out there, so, fortunately, there is a great variety to choose from. However, since commercial photography covers a wide range of genres, like architecture, product, food, fashion, portraits, etc., it is best you first explore which genre or genres they focus on and that it matches your business or goal. For instance, if you’re an interior designer, architect, or custom home builder, you will want to look for a professional architecture photographer, whose expertise will vary significantly from a real estate photographer. However, there are teams like Sharp Frame Media that specialize in architectural and real estate photography.

Once narrowing it down to the commercial photographers that focus on your industry, take a look at their work portfolio. Take the time to explore their previous work and see if it connects with what suits best for your business. 

Lastly, consider reviewing pricing to make sure it fits your budget, turnaround time, and reviews. But it is important you consider the price after viewing work samples, that way the price will explain itself and make it a worthy investment. 

Check out Sharp Frame Media’s commercial photography services in Dallas-Fort Worth and San Antonio to see if we can be a good fit for your business’ needs.

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