Last week we featured a tutorial demonstrating how to customize Lightroom, so it works best for your specific needs. Today were following up with a related video that explains how to improve your workflow further by organizing photos with keywords.

Many Lightroom users avoid the simple task of keywording because they think it takes too much time, and they want to start editing their images right away. Unfortunately that strategy will eventually cost you frustration in the long term.

Landscape photographer Chrissy Donaldi regularly shares the techniques she employs to make Lightroom run as fast and efficiently as possible. In this episode  she discusses five easy ways to organize Lightroom with keywords. With these practical strategies you’ll be able to find your photos fast.

As you’ll see, there are a number of ways to use keywords in Lightroom, and most of them work fine, as long as you remain consistent in the method you use. Donaldi notes, however, that some methods lead to inconsistencies, “and inconsistencies lead to lost photos when I sort and try to find them.” In other words, a careless approach is counterproductive.

Donaldi’s suggestions apply to both beginners and experienced Lightroom users who want to remain organized, and the first method she explains is to organize photos using a “hierarchy system.” She demonstrates how easy this is to do by modifying the “laundry list” of keywords provided by Lightroom.

Another viable approach is to use synonyms properly when setting up your keywords. With images of flowers, for example, some folks have several similar keywords, like “flowers,” “flowers and plants,” and other similar nomenclature. This really needs to be resolved, and Donaldi shows you how.

As mentioned above, Lightroom’s complete list of keywords is really long, and there’s a simple approach for cleaning that up too. Part of this is that you can have keywords that export, and those that don’t and there’s a simple way to set up that distinction by changing a few settings. There are other ways to make the keyword list more usable, as Donaldi explains.

It’s also possible to create your own custom keyword set, and this can be really helpful. Donaldi notes that this approach enables you to choose nine of your most commonly used keywords and tailor them to your exact needs. These can be people, locations, unique subjects, or anything you want.

If you’re a Lightroom user, we strongly suggest visiting Donaldi’s YouTube channel where there are many more tips and tricks.

On a related noted we also suggest watching the tutorial we posted recently, explaining other ways to customize Lightroom so it works best for your particular needs.

When first getting started we all learn a bunch of so-call “rules of photography.” Some of these are more useful that others, and many are meant to be broken in certain situations. In the quick tutorial below, one of our favorite landscape photographers expresses his objection to the popular Exposure Triangle and he insists there’s a better way to get the light right.

Christian Irmler is a German landscape photographer whose tutorials can be controversial, and this one is no exception. He kicks off this video with an emphatic warning: “Forget everything you’re heard about the Exposure Triangle— it’s holding you back from getting really great photos.”

Irmler goes on to explain that most photographers have learned this common rule “in a totally wrong way,” that’s why they struggle to get things right for months or even years. He acknowledges the important interplay been ISO, shutter speed, and aperture, and demonstrates how pros use the Exposure Triangle properly, or actually do something entirely different instead.

After reviewing how most photographers interpret the Exposure Triangle Irmler explains the dilemma, particularly as how it can confuse less-experienced shooters. He also discusses why this familiar rule may cause some photographers to select incorrect camera settings that cause them to miss the shot.

According to Irmler, confusion often results because the way you use the Exposure Triangle affects more than just exposure. That because “each of the three components leads to photos with a different style,” that you may or may not intend.

Irmler has what he says is a better option: A Stylistic Triangle whereby you manipulate the interplay between ISO, shutter speed, and aperture in a way that arrives at a correct exposure while creating the exact “look” you’re after depending upon the task at hand.

This may mean taking one approach when depth of field is the key variable when shooting landscape photos, another for maximizing shutter speed with sports/action shots, or doing something else when motion blur is the goal. Irmler also reveals how the foregoing contributes to “my most important stylistic Instrument.

After watching the video take a look at Irmler’s instruction YouTube channel where there’s much more to learn.

We also recommend watching the tutorial we posted earlier, explaining a composition trick from another accomplished pro that will transform your landscape photography.

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Harness the Power of Emotion: Commercial Videography with Sharp Frame Media

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  July 24, 2023
  
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  10:57 am
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In the grand scheme of advertising and marketing, an emotional connection can make all the difference. This connection can turn casual viewers into loyal customers and make your brand’s message resonate more deeply. At Sharp Frame Media we understand the immense power of emotion in commercial videography, and today, we want to share with you how we harness it to transform your brand’s story.

1. The Emotional Journey: Storytelling at Its Finest

Great commercial videography is all about storytelling. More than just presenting facts or features about your brand, it’s about taking your audience on an emotional journey. Whether it’s joy, surprise, anticipation, or even sadness, incorporating these emotions into your brand’s story makes it more relatable and memorable.

At Sharp Frame Media we work closely with you to understand your brand, your values, and your message. With this understanding, we create a narrative for your commercial video that isn’t just informative but also emotionally impactful.

2. Humanize Your Brand: Show the Faces Behind the Name

People connect with people. Showing the faces behind your brand can spark a sense of connection and empathy. This could include showing your dedicated team at work, featuring customer testimonials, or presenting your brand’s journey.

We specialize in creating commercial videos that portray your brand in a relatable and humanizing light. Our team captures the essence of your brand and the people who make it all possible, fostering a sense of trust and emotional connection with your audience.

3. Music: The Universal Language of Emotion

Music is a powerful tool in commercial videography, capable of eliciting a range of emotions. The right soundtrack can amplify your video’s message and impact your viewers’ mood and emotional response.

Our team at Sharp Frame Media possesses the expertise in selecting and incorporating the perfect soundtrack that aligns with and enhances your brand’s story in a synchronized manner while creating an emotional bond with your audience through the universal language of music.

4. Making Use of Color and Imagery

Color and imagery play a vital role in conveying emotion. Different colors and visual elements can evoke diverse emotions – blue can instill a sense of calm, red can signify excitement, while black can exude elegance and sophistication.

At Sharp Frame Media we meticulously select colors and visual elements that not only align with your brand’s identity but also evoke the desired emotional response, making your commercial videos visually appealing and emotionally engaging.

5. Timing and Pace: The Art of Emotional Build-Up

The timing and pace of your video can significantly impact the viewer’s emotional journey. A well-paced video can build anticipation, highlight key moments, and make the resolution more satisfying.

With our vast experience in commercial videography, we masterfully control the timing and pace of your videos, ensuring an optimal emotional build-up and payoff that leaves a lasting impression on your viewers.

Harnessing the power of emotion can give your brand an edge in the increasingly competitive market. At Sharp Frame Media we combine creativity, expertise, and understanding to create commercial videos that don’t just tell your brand’s story, but also resonate emotionally with your audience. To learn more about our commercial videography services, visit us at Sharp Frame Media – Commercial Together, let’s create something remarkable!

Here are other related topics that might interest you:

Branding Videos and Why You Need One

SFM Launches Social Media Management

How Outsourcing Social Media Management Can Save You Money

See more… 

Sharp Frame Media is a 5-star rated real estate media company servicing Dallas-Fort Worth, San Antonio, and Austin, Texas. Founded in 2017 on values of craftsmanship, service, and partnership. Our #1 priority is customer satisfaction. 

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The post Harness the Power of Emotion: Commercial Videography with Sharp Frame Media appeared first on Real Estate Photography in Dallas-Fort Worth.